Overview WhatsApp Analytics

The WhatsApp analytics dashboard provides a centralized view of WhatsApp messaging performance, enabling you to monitor key metrics, analyze message delivery trends, and evaluate template effectiveness. The dashboard helps you to gain actionable insights into WhatsApp communication activity.

Key Capabilities

The following are the key capabilities for WhatsApp analytics:

Dynamic Filtering

Filter dashboard data by date interval, WABA ID, and template name.
- Selected filters are applied across all dashboard widgets, helping users focus on specific message traffic and performance trends.
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  Note:
  Template filtering is available only for data from July 2026, historical data before July 2026 cannot be filtered by template name.

KPI Overview

View a snapshot of core messaging KPIs for the selected filters.
- Track performance trends over time using visual trend indicators, enabling quick identification of increases or decreases in messaging activity and success rates.

Message Category Analysis

Analyze message volumes by category through a detailed volume-based breakdown.
- Gain insights into current-day messaging performance and messaging distribution across categories.

Template Performance Monitoring

Review the best and least performing message templates based on delivery rate.
- Identify templates that may require optimization to improve message reach and engagement.

Benefits

The following are the key benefits for WhatsApp analytics dashboard:

Provides the data after an hour after triggering the events.
Simplifies monitoring of key business and operational metrics.
Helps users identify delivery issues and template optimization opportunities.
Supports data-driven decision-making through trends, insights, and performance comparisons.

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Note:
Load time can vary based on the amount of data for the account. A huge amount of data may require more time to load compared to usual time.