Send a Rich Card Carousel Message with Chiplist

POST Method

The Send a Rich Card Carousel Message with Chiplist API sends a rich card carousel message using RCS, enhanced with a chiplist (interactive reply buttons). Each card in the carousel includes media, title, description, and suggestions (actions or replies). The chiplist provides additional quick-reply options for user engagement.

Prerequisites

After you sign up, your account will be on the trial version. You must complete the KYC to access all the features in kaleyra.io.
Before you get started, Create an API Key. To view the API Key and the SID, see View API Key and SID.
Before sending the RCS, you must configure the RCS channel in the Kaleyra platform. To configure the RCS channel in your account, please contact your local Kaleyra representative.

You must have an approved AgentID or a specific number to be used as AgentID.

Base URL

https://rcs-api.<pod>.kaleyra.ai - For North America (NA).

https://rcs-api.<pod>.kaleyra.io - For rest of the world.

API Domain and Value

api_domain	Value
IN pod	https://rcs-api.in.kaleyra.io
NA pod	https://rcs-api.na.kaleyra.ai

API request to send a Rich Card Carousel Message with Chiplist

To send a rich card carousel message with chiplist, use the https://rcs-api.<pod>.kaleyra.ai/v1/<sid>/rcs/messages endpoint with the following request method:

Request Format

The following is the request format to send a rich card carousel message with chiplist:

curl --location --request POST 'https://<api_domain>/v1/<sid>/rcs/messages'\
--header 'Content-Type:<Content-Type>' \
--header 'api-key: <api-key>' \
--data { 
  "from": "<from>", 
  "to": ["<to>"], 
  "richCardCarousel": { 
    "cardWidth": "<cardWidth>", 
    "cardContents": [ 
      { 
        "title": "<title>", 
        "description": "<description>", 
        "media": { 
          "height": "<height>", 
          "file": { 
            "fileUrl": "<fileUrl>", 
            "thumbnailUrl": "<thumbnailUrl>", 
            "contentDescription": "<contentDescription>" 
          } 
        } 
      } 
    ] 
  }, 
  "suggestions": [ 
    { 
      "action": { 
        "text": "<actionText>", 
        "postbackData": "<postbackData>", 
        "buttonId": "<buttonId>", 
        "openUrlAction": { 
          "url": "<openUrl>" 
        } 
      } 
    }, 
    { 
      "action": { 
        "text": "<actionText>", 
        "postbackData": "<postbackData>", 
        "buttonId": "<buttonId>", 
        "createCalendarEventAction": { 
          "startTime": "<startTime>", 
          "endTime": "<endTime>", 
          "title": "<eventTitle>", 
          "description": "<eventDescription>" 
        } 
      } 
    }, 
    { 
      "action": { 
        "text": "<actionText>", 
        "postbackData": "<postbackData>", 
        "buttonId": "<buttonId>", 
        "askLocationAction": {} 
      } 
    }, 
    { 
      "action": { 
        "text": "<actionText>", 
        "postbackData": "<postbackData>", 
        "buttonId": "<buttonId>", 
        "dialAction": { 
          "phoneNumber": "<phoneNumber>" 
        } 
      } 
    }, 
    { 
      "action": { 
        "text": "<actionText>", 
        "postbackData": "<postbackData>", 
        "buttonId": "<buttonId>", 
        "viewLocationAction": { 
          "label": "<locationLabel>", 
          "latLng": { 
            "latitude": <latitude>, 
            "longitude": <longitude> 
          } 
        } 
      } 
    }, 
    { 
      "action": { 
        "text": "<actionText>", 
        "postbackData": "<postbackData>", 
        "buttonId": "<buttonId>", 
        "viewLocationAction": { 
          "query": "<locationQuery>" 
        } 
      } 
    } 
  ] 
}

Sample Request Format

The following is the sample request format to send a rich card carousel message with chiplist:

curl --location --request POST 'https://rcs-api.na.kaleyra.ai/v1/xxxxx6913850xxxx/rcs/messages'\
--header 'Content-Type: application/json'\ 
--header 'api-key: xxxxx3b8497f58a94e84b671aca43xxxx'\ 
--data { 
   "from":"rcs-dev", 
   "to": ["[9191588XXXXX]" 
   ], 
   "richCardCarousel":{ 
      "cardWidth":"MEDIUM", 
      "cardContents":[ 
         { 
            "title":"🎥 Tata Play Binge: 13 OTT Apps", 
            "description":"Choose any 3 apps + 10 complimentary.\nWatch on 4 devices: TV, Laptop & Mobile.\nIncludes Prime, Hotstar, Zee5 & more.", 
            "media":{ 
               "height":"MEDIUM", 
               "file":{ 
                  "fileUrl":"https://i.pinimg.com/736x/2e/8c/ca/2e8cca9a565117d681ae29404cdba220.jpg", 
                  "thumbnailUrl":"https://i.pinimg.com/736x/2e/8c/ca/2e8cca9a565117d681ae29404cdba220.jpg", 
                  "contentDescription":"Tata Play 13 OTT App Pack" 
               } 
            }, 
            "suggestions":[ 
               { 
                  "action":{ 
                     "text":"Explore Now!", 
                     "postbackData":"13_plans", 
                     "openUrlAction":{ 
                        "url":"https://manageapps.tataplaybinge.com/manage-app/check-value-plan/choose-plan" 
                     } 
                  } 
               }, 
               { 
                  "reply":{ 
                     "text":"Choose Your Apps", 
                     "postbackData":"choose_13_apps" 
                  } 
               } 
            ] 
         }, 
         { 
            "title":"🎥 Tata Play Binge: 13 OTT Apps", 
            "description":"Choose any 3 apps + 10 complimentary.\nWatch on 4 devices: TV, Laptop & Mobile.\nIncludes Prime, Hotstar, Zee5 & more.", 
            "media":{ 
               "height":"MEDIUM", 
               "file":{ 
                  "fileUrl":"https://i.pinimg.com/736x/ec/80/a6/ec80a6378f9b21d149bdacbba282f584.jpg", 
                  "thumbnailUrl":"https://i.pinimg.com/736x/ec/80/a6/ec80a6378f9b21d149bdacbba282f584.jpg", 
                  "contentDescription":"Tata Play 16 OTT App Pack" 
               } 
            }, 
            "suggestions":[ 
               { 
                  "action":{ 
                     "text":"Explore Now!", 
                     "postbackData":"16_plans", 
                     "openUrlAction":{ 
                        "url":"https://manageapps.tataplaybinge.com/manage-app/check-value-plan/choose-plan" 
                     } 
                  } 
               }, 
               { 
                  "reply":{ 
                     "text":"Choose Your Apps", 
                     "postbackData":"choose_13_apps" 
                  } 
               } 
            ] 
         }, 
         { 
            "title":"📺 Tata Play Binge: 16 OTT Apps", 
            "description":"Pick any 6 apps + 10 complimentary.\nWatch on 4 devices.\nIncludes Prime, AppleTV, Lionsgate, BBCPlayer.", 
            "media":{ 
               "height":"MEDIUM", 
               "file":{ 
                  "fileUrl":"https://i.pinimg.com/736x/93/c5/1b/93c51bc541036930a6e91894879691d8.jpg", 
                  "thumbnailUrl":"https://i.pinimg.com/736x/93/c5/1b/93c51bc541036930a6e91894879691d8.jpg", 
                  "contentDescription":"Tata Play 16 OTT App Pack" 
               } 
            }, 
            "suggestions":[ 
               { 
                  "action":{ 
                     "text":"Explore Now!", 
                     "postbackData":"16_plans", 
                     "openUrlAction":{ 
                        "url":"https://manageapps.tataplaybinge.com/manage-app/check-value-plan/choose-plan" 
                     } 
                  } 
               }, 
               { 
                  "reply":{ 
                     "text":"Choose Your Apps", 
                     "postbackData":"choose_16_apps" 
                  } 
               } 
            ] 
         }, 
         { 
            "title":"👑 Tata Play Binge: 32 OTT Apps", 
            "description":"Get all 32 apps in one pack.\nStream on 4 devices.\nIncludes Prime, AppleTV, BBCPlayer, FanCode, etc.", 
            "media":{ 
               "height":"MEDIUM", 
               "file":{ 
                  "fileUrl":"https://i.pinimg.com/736x/8e/74/f3/8e74f3570b2a8960f6314d7881bc2afa.jpg", 
                  "thumbnailUrl":"https://i.pinimg.com/736x/8e/74/f3/8e74f3570b2a8960f6314d7881bc2afa.jpg", 
                  "contentDescription":"Tata Play 32 OTT App Pack" 
               } 
            }, 
            "suggestions":[ 
               { 
                  "action":{ 
                     "text":"Explore Now!", 
                     "postbackData":"32_plans", 
                     "openUrlAction":{ 
                        "url":"https://manageapps.tataplaybinge.com/manage-app/check-value-plan/choose-plan" 
                     } 
                  } 
               }, 
               { 
                  "reply":{ 
                     "text":"Choose Your Apps", 
                     "postbackData":"choose_32_apps" 
                  } 
               } 
            ] 
         } 
      ] 
   }, 
   "suggestions":[ 
      { 
         "reply":{ 
            "text":"Sports", 
            "postbackData":"more_info", 
            "buttonId":"01" 
         } 
      }, 
      { 
         "reply":{ 
            "text":"Movies", 
            "postbackData":"more_info", 
            "buttonId":"01" 
         } 
      }, 
      { 
         "reply":{ 
            "text":"Regional - Marathi", 
            "postbackData":"more_info", 
            "buttonId":"01" 
         } 
      }, 
      { 
         "reply":{ 
            "text":"Regional - Telugu", 
            "postbackData":"more_info", 
            "buttonId":"01" 
         } 
      }, 
      { 
         "reply":{ 
            "text":"Regional - Tamil", 
            "postbackData":"more_info", 
            "buttonId":"01" 
         } 
      } 
   ] 
}

URL Parameters and Headers

The following is the list of parameters and headers to send the outgoing message request:

Parameter/Headers	Data Type	Description	Example	Mandatory?
`sid`	String	Account SID (Security Identifier).	xxxxx6913850xxxx	Yes
`Content-Type`	String	Indicates the format of the content the API will be processing.	The only allowed value is application/JSON	Yes
`api-key`	String	API key generated from kaleyra.io account.	xxxxx3b8497f58a94e84b671aca43xxxx	Yes

Following is the list of attributes to be used in the payload to send the messages:

Parameter	Data Type	Description	Example	Mandatory?
`from`	String	The service code unique to the RCS agent, specified when the RCS agent is created or onboarded.	rcs-test	Yes
`to`	Array of String	List of recipients’ device addresses (up to 100 allowed), which can either be a phone number in E.164 format prefixed with the country code without a plus sign, or a URI-like identification used to contact the user.	[9191588XXXXX]	Yes
`richCardCarousel`	JSON Object	Contains the details of the carousel of rich cards sent to the user device.	See the specific table for details.	No

The following table describes the different attributes used for the richCardCarousel JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`cardWidth`	String	Width of the cards in the carousel. Values: UNSPECIFIED, SMALL, MEDIUM	MEDIUM	No
`cardContents`	JSON Object	Contains the content for each card in the carousel. Must be between 2 and 10 cards.	See the specific table for details.	Yes

Parameter

Data Type

Description

Example

Mandatory?

cardWidth

String

Width of the cards in the carousel.

Values: UNSPECIFIED, SMALL, MEDIUM

MEDIUM

cardContents

JSON Object

Contains the content for each card in the carousel. Must be between 2 and 10 cards.

See the specific table for details.

Yes

The following table describes the different attributes used for the content JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`title`	String	Title of the rich card.	🎥 Tata Play Binge: 13 OTT Apps	Yes
`description`	String	Description text of the rich card (2000 Unicode characters max.).	Choose any 3 apps + 10 complimentary.\nWatch on 4 devices: TV, Laptop & Mobile.\nIncludes Prime, Hotstar, Zee5 & more.	Yes
`media`	JSON Object	Media to be included in a rich card.	See the specific table for details.	No
`suggestions`	JSON Object	List of chiplist items (action).	See the specific table for details.	No

The following table describes the different attributes used for the media JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`height`	String	Height of the media (SHORT, MEDIUM, TALL).	MEDIUM	Yes
`file`	JSON Object	File message content to send to the users’ device, typically an image, audio, or a video file.	See the specific table for details.	Yes

The following table describes the different attributes used for the file JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`fileUrl`	String	Public accessible URL of the media file (image or video).	https://i.pinimg.com/736x...jpg	Yes
`thumbnailUrl`	String	Public accessible URL of the thumbnail image.	"https://i.pinimg.com/736x...jpg	No
`contentDescription`	String	Description of the media content for accessibility.	Tata Play 13 OTT App Pack	No

The following table describes the different attributes used for the <suggestions> JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`reply`	JSON Object	Defines a suggested reply option in an RCS message. When the end user taps the chip, the specified text is sent back to the agent as a message, and the associated postbackData is included in the response payload.	See the specific table for details.	No
`action`	JSON Object	Defines a suggested action chip. When the end user taps this chip, it can trigger an event such as opening a URL, dialing a phone number, or performing another predefined action.	See the specific table for details.	No

The following table describes the different attributes used for the reply JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`text`	String	Text displayed on the reply chip.	Choose Your Apps	Yes (if reply)
`postbackData`	String	Data sent back to your system when the reply chip is clicked.	choose_13_apps	Yes (if reply)
`buttonId`	String	Identifier for the action button.	01	No

The following table describes the different attributes used for the action JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`text`	String	Text displayed on the action chip.	Explore Now!	Yes
`postbackData`	String	Data sent back to your system when the action chip is clicked.	13_plans	Yes
`buttonId`	String	Identifier for the action button.	01	No
`openUrlAction`	JSON Object	Contains the URL to be opened when the action chip is clicked.	See the specific table for details.	No
`createCalendarEventAction`	JSON Object	Contains details for a calendar event.	See the specific table for details.	No
`askLocationAction`	JSON Object	Contains details to trigger a location request from the user.	NA	No
`dialAction`	JSON Object	Contains phone number to be dialed.	See the specific table for details.	No
`viewLocationAction`	JSON Object	Contains location details.	See the specific table for details.	No

The following table describes the different attributes used for the createCalendarEventAction JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`startTime`	String	Start time of the calendar event (ISO 8601 format).	2025-07-01T19:00:00Z	Yes (if used)
`endTime`	String	End time of the calendar event (ISO 8601 format).	2025-07-02T20:00:00Z	Yes (if used)
`title`	String	Title of the calendar event.	Flight Booking	Yes (if used)
`description`	String	Description of the calendar event.	Flight to Delhi	No

The following table describes the different attributes used for the dialAction JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`phoneNumber`	String	Phone number to dial when the chip is clicked.	+9111693XXXXX	Yes (if used)

The following table describes the different attributes used for the viewLocationAction JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`label`	String	Label for the location view chip.	Airport	Yes (if used)
`latLng`	JSON Object	Contains the location details.	See the specific table for details.	Yes (if used)

The following table describes the different attributes used for the latLng JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`latitude`	Number	Latitude of the location.	28.6139	Yes (if used)
`longitude`	Number	Longitude of the location.	77.2090	Yes (if used)
`query`	String	Location search query.	New Delhi Airport	Yes (if used)

The following table describes the different attributes used for the openUrlAction JSON object:

Parameter	Data Type	Description	Example	Mandatory?
`url`	String	A URL, as defined by RFC 2396 (4000 Unicode characters max.)	https://www.tatacommunications.com/	Yes (if action)

Sample Success Response

The following success message appears:

{
  "recipientDetails": [
    {
      "to": "9191588XXXXX",
      "messageId": "dc4cxxxx-xxxx-xxxx-xxxx-xxxx349a5e3d "
    }
  ]
}

The following examples illustrate typical success responses generated during the lifecycle of a message transmitted using the messaging platform. These responses represent key stages in message delivery, including successful submission to the carrier, delivery to the recipient's device, and confirmation of message read status. Each response includes metadata such as timestamps, message identifiers, and event types, which can be used for tracking and diagnostics.

Sent

The messages that are successfully submitted from Google to the carrier.

{ 
  "type": "SENT", 
  "eventId": "c8c3aa5d-1082-45a9-9f88-026c9XXXXX94", 
  "from": "9176739XXX02", 
  "to": "mmx_traffic", 
  "sentAt": "2025-06-16T13:46:38.929Z", 
  "messageId": "4543932d-c8f0-48c4-90bf-f9aXXXXXX2095f" 
}

Delivered

The messages that are successfully delivered to the recipient's handset.

{ 
  "type": "DELIVERED", 
  "eventId": "MxfdhMDmfXXXXXQQBlrIGcIg", 
  "from": "91767XXXXXX2", 
  "to": "mmx_traffic", 
  "sentAt": "2025-06-16T13:46:41.295Z", 
  "messageId": "4543932d-c8f0-48c4-90bf-f9aXXXXX005f" 
}

Read

The messages that have been read on the recipient's handset.

{ 
  "type": "READ", 
  "eventId": "MxZJragNjfT=qY4XXXXXYxcA", 
  "from": "917673XXXXX2", 
  "to": "mmx_traffic", 
  "sentAt": "2025-06-16T13:46:49.193Z", 
  "messageId": "4543932d-c8f0-48c4-90bf-f9aXXXXX005f" 
}

Error

The messages that have been undelivered.

For information related to RCS error codes, see RCS Error Codes.

Updated about 8 hours ago