Embedded Signup

The embedded signup feature enables you to register for the WhatsApp Business Platform directly from the Kaleyra.io application. The feature significantly accelerates your onboarding process and also makes the entire process easier.

With embedded signup, you will own your accounts, and share access with Kaleyra to help you manage your accounts. You can see your WhatsApp Business Account (WABA) in your Business Manager. This will allow you to more easily tie your WABA to other Facebook experiences such as Ads that Click to WhatsApp.

The embedded signup feature lets Kaleyra:

  • Add/manage WhatsApp templates and phone numbers.
  • Manage billing based on the agreed pricing.

Key changes in embedded signup

Embeddable flow—Onboarding will take place entirely within Kaleyra.io rather than on multiple disparate locations.



Manual signup will still be an option that can be enabled by Kaleyra Ops team.

New account model—You will create and own your WhatsApp Business Accounts within your company’s Business Manager. You will share access to the WhatsApp Business Account with Kaleyra.

Phone verification—Phone verification will happen directly within the embedded signup rather than being a separate manual step.

Assets management—Templates and phone numbers can also be created and managed directly by you from the WhatsApp Manager in your Facebook Business Manager account.

Enabling embedded signup

You must log in with your personal Facebook account to create or link a Business Manager account. You must use an existing Facebook account as newly created accounts will not be able to create Business Manager accounts.

Follow these steps to enable embedded signup:

  1. Login to Kaleyra.io.
  2. From the Menu, click Channels . The Channels page appears.
  3. Hover over the WhatsApp card and click Request Access.

  1. On the Connect your FB Business Account section, click Continue With Facebook.

  1. Follow the instructions on the screen to complete the following:
    1. Create Facebook and WhatsApp Business Accounts.
    2. Add a display name that you will use to message customers. The display name must meet the FaceBook Display Name Guidelines.
      You can also edit the display name for an existing WhatsApp number.
    3. Create a WhatsApp Business profile.
    4. Connect and verify the WhatsApp Business number.

After completing the Embedded Signup, you can immediately:

  • Respond to unlimited customer-initiated conversations (24-hour messaging windows).
  • Send business-initiated conversations to 50 unique customers in a rolling 24-hour period.
  • Register up to two phone numbers.

Business Verification

You will be able to message customers immediately after signup and only need to complete Business Verification when you are ready to scale business-initiated conversations or when you want to become an Official Business Account.

Unverified versus verified WABA experience

With unverified WABA you can:

  • Respond to unlimited customer-initiated conversations.
  • Send business-initiated conversations to 50 unique customers in a rolling 24-hour period (per phone number).
  • Register up to 2 phone numbers.

With verified WABA you can:

  • Scale business-initiated conversations to more customers.
  • Start with 1K unique customers in rolling 24 hours and increase to 10K, 100K or unlimited per phone number.
  • Respond to unlimited customer-initiated conversations.
  • Request to become an Official Business Account.
  • Register additional phone numbers.

For more information on how Business Verification works, please visit this page.



  • If your number was disconnected after signup, check the Business Info section of your Business Manage.
    If any piece of information is missing (especially the website), you will need to fill it and then Request a Review from Facebook.
  • You can request a review yourself from Facebook Business Manager > Account Quality.