Adding WhatsApp Templates

What is a WhatsApp Template?
Templates are essentially pre-approved collections of text and placeholder variables that you can reuse for multiple campaigns.

To create a WhatsApp template, you should first send it for approval in the Our support team will verify and approve it in not more than 30 minutes. We will send you an email to notify you about the status of your template. In case your template is not approved, the same email will contain the reason for rejection.



WhatsApp does not permit Advertising, Marketing, or Promotional messages.

To create a new WhatsApp template, follow the below steps:

  1. Sign in to your account.
  2. Go to Channels and on the WhatsApp card, click Manage. Below screen appears.
  1. Go to the Configurations tab. Click Templates and then click Add Template as shown below.
  1. The Add New Template page appears as shown below.

The Add New Template page has the following fields:

  • Name - Add a title to the WhatsApp template. Contain only lowercase alphanumeric characters and underscores ( _ ). Other characters or white space are not allowed.
  • Language - Select the language of the template from the drop-down list. Default is English.
  • Category - Select the category from the drop-down list.
  • Header (optional) - Select the Header type from the drop-down list. The options available are Media, Text, and None.
  • Header Text - Enter the Header Text in the text box. You can also choose Media Type from the drop-down list like Image, Video, and Document.
  • Body - Enter the template body in the given space. Allows up to 1024 characters and also can have Static or Dynamic fields.
  • Footer (optional) - Enter the footer in the text box.
  • Button (optional) - Select the Button type from the drop-down list. The options available are Quick Reply, Call to Action, and Visit Website. Refer to the Send Interactive Message and Media Template page for more information on Button type.
  1. Click + Add Button to add additional button or Delete icon to delete a button.
  2. Click Submit to submit the template and initiate an approval process.
    Your template is now sent for approval. You can see the list of created templates and their status in the Templates tab on the Configurations page.
  3. Click Cancel to cancel the application and return to the Configuration page.

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