Replay SMS Campaign

The Replay Campaign feature on the Kaleyra.io platform enables you to re-send a previous campaign to a selected set of original recipients based on their message delivery status.

For example:

• If you send 100 messages and 50 of them are not delivered, you can try to re-send those 50 to increase your overall delivery rate.
• If you send 100 messages and 50 of them are delivered and you want to send the campaign again as a reminder, you can re-send the message to 50 delivered statuses to save money on your reminder campaign.

The following are the use cases used:

• Ability to re-send the campaign to recipients based on the delivery status.
• Send reminders to recipients. This is a way to send (for example) 2 or 3 reminders without having to create a brand-new campaign.

Using this feature, you can:

• Select an already closed Campaign.

• Choose a subset of contacts from the submitted campaign, based on the SMS Delivery status.

• Create a new, prepopulated campaign with the selected subset of contacts and by default with the same Message Body.

• Change the Message Body/Templates for the new campaign.

• Send the new campaign immediately or schedule it for later.

Prerequisite:

• You need to Launch the SMS Campaign. For more information, see the Launch an SMS Campaign page.
• You must have sufficient credits for launching your SMS campaign.

To replay a campaign, perform the following steps:

1. Sign in to your Kaleyra platform.

   The Channels page appears.

   

2. On the left menu bar, click Campaigns.
   The Campaigns listing page appears.

3. On the SMS Campaigns listing page, click the ellipsis (three dots) available to view the Replay Campaign feature.
4. Click Replay Campaign.
   The Replay Campaign pane appears on the right side of the page.

The Replay Campaign page houses the following:

• Campaign - Display the campaign name.
• Contacts Selected - Display the number of contacts selected for replay campaign.
• Click the Delivered drop-down and select the contacts to whom you want to send the campaign message.

5. Click Next.
   The Replay SMS Campaign page appears.

6. Follow step 5 to step 12 of the Launch an SMS Campaign topic.