Multivariate Test Broadcast

The Multivariate Test Broadcast feature in Communicate Pro allows you to split a Broadcast into allocated portions of a List so that each portion either receives a unique message copy OR receives the message at different times of the day/week. You can then analyze the responses and determine which message copy OR delivery time resulted in the highest conversion rate.

You can test how different message body content and time and day of schedule affect response performance for your broadcasts.

The Multivariate Test Broadcast includes:

Enabling the Multivariate Test Broadcast

Creating a Multivariate Test Broadcast

Scheduling Variable Configuration

Percent of List and Performance Tracking Configuration

Multistep Program Configuration

Viewing your Multivariate Test Broadcasts

Viewing the Broadcast Before Delivery and Performance Details

Queue Control for Multivariate Test Broadcasts