Overview

The Consent Management Service allows enterprises to manage their end-users' permissions for receiving promotional communications over a given channel.

The service captures and stores the Opt-In and Opt-Out actions of the Brand’s end-users and stores them in the Consent database for the Brand. When the Brand sends any promotional marketing campaign or message, the consent for each targeted end-user is verified. If the end-user has given consent, then the message is sent. If no consent is given, then the message is not sent.

An end-user can provide or revoke their consent to receive promotional messages not only at channel level (for example, SMS) but also in a more fine-grained way within a given channel based on specific channel-related “consent-identity” (that is, for SMS, consent can be given or revoked on SenderID basis).

For the SMS channel, the consent identity is the registered SenderID or the Long/Short Code used to send promotional communications. Kaleyra provisions the SenderID or the Long/Short Code used by the enterprise.

For the WhatsApp channel, the consent identity will be the enterprise registered WABA number and is provisioned by Kaleyra.

The end-users will then send messages to the channel specific “consent-identity” to provide consent or revoke consent based on specific keywords. The end-user consent can be configured to be checked at the messaging API level or at Kaleyra Campaign UI, or both levels.

For more information on Consent Management APIs, see Consent API - Overview.