Messaging Limits
The messaging limit of your phone number determines the maximum number of business-initiated conversations that the phone number can initiate in a rolling 24-hour period. A business-initiated conversation begins when the first template message is delivered to an end customer and ends 24 hours later.
Unverified business accounts have a flat limit of 250 business-initiated conversations in a rolling 24 hour period.
The verified business accounts with business phone number with an approved display name can initiate conversations with 'unique customers' in a rolling 24-hour period as shown in the table.
| Messaging Limit | Description |
|---|---|
| TIER_1K | You can start up to 1000 business initiated conversations within a 24 hour window. |
| TIER_10K | You can start up to 10,000 business initiated conversations within a 24 hour window. |
| TIER_100K | You can start up to 100000 business initiated conversations within a 24 hour window. |
| TIER_UNLIMITED | You can start an unlimited number of business initiated conversations within a 24 hour window. |
Increase the messaging limit
Each time you initiate a new conversation with a unique end customer, Meta will determine, if your messaging limit should be increased.
This criteria to increase your quality rating are:
- Your phone number status is ‘Connected’
- Your phone number quality rating is Medium or High
- In the last 7 days, you have initiated ‘X’ or more conversations with unique end customers, where ‘X’ is your current messaging limit divided by 2.
If you meet all the conditions, Meta will increase your messaging limit by one level in 24 hours.
Read the below examples (as given by Meta) to understand how the messaging limit of your phone number increases.
Example 1
Messaging limit increased from 1K to 10K in 2 days.
| Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | |
|---|---|---|---|---|---|
| Business-initiated conversations (new | 500 | 500 | |||
| Business-initiated conversations in last 7 days | 500* | 1000 | |||
| Messaging limit | 1K | 10K |
In this example, 500 or ‘X’ (1000)/2) i.e. (messaging limit/2) unique conversations are made within the first two days. If the 500th conversation is initiated at 3pm on Day 1, the messaging limit is increased at 3pm on Day 2 (24 hours later).
Example 2
Messaging limit increased from 1K to 10K in 4 days.
| Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | |
|---|---|---|---|---|---|
| Business-initiated conversations (new | 100 | 200 | 200 | 300 | |
| Business-initiated conversations in last 7 days | 100 | 300 | 500* | 800 | |
| Messaging limit | 1K | 1K | 1K | 10K |
In this example, 500 or ‘X’ (1000)/2) i.e. (messaging limit/2) unique conversations are made on Day 3. If the 500th conversation is initiated at 7pm on Day 3, the messaging limit is increased at 7pm on Day 4 (24 hours later).
Decrease the messaging limit
Each time you initiate a new conversation with a unique end customer, Meta will check your phone number quality rating. If the rating has been ‘low’ for the last 7 days, then the messaging limit is immediately decreased by one level.
Updated 5 days ago