Create SMS Campaign on WebEngage
To create an SMS campaign on WebEngage, perform the following steps:
- Log in to WebEngage .
- From the left navigation bar click SMS. The SMS page appears.
- Click +. The Select a Campaign Type page appears.
- Select the type of campaign you would like to create. The Create SMS Campaign page appears.
The Create SMS Campaign page has the following fields:
Field | Description |
---|---|
CAMPAIGN NAME | Enter the unique campaign name. |
CAMPAIGN TAGS | Select the campaign tags from the drop-down list. |
CAMPAIGN TYPE | Displays the type of campaign that you had selected in the previous step. To change the campaign type, click the edit button and select the required option. |
CONTENT TYPE | Select the required content-type: Promotional—to send the message through the SSP's promotional messaging pipeline. Transactional—to send the message through the SSP's transactional messaging pipeline, allowing immediate delivery. |
AUDIENCE TYPE | You can choose to target a specific segment of users or combine several segments to define your SMS campaign's audience. There are two available options: Send to users in single segment—to target all users who are included within a particular segment. Send to users in multiple segments and/ or Don't send to users in certain segments—to define the target audience by including/excluding multiple segments. |
SEND TO | From the SEND TO list, select the specific target segment. Click + corresponding to the SEND TO list to create a new segment. |
- Click SAVE & CONTINUE. The Campaign page appears.
The Campaign page has the following sections:
Campaign Type & Schedule
Here you can specify when and how often the target audience should receive your campaign.
The CAMPAIGN TYPE and DELIVERY TIME have the following options:
- One-time
- Triggered
- Recurring
One-time Campaign
These are stand-alone messages that are sent to your users only once and generally comprise time-bound offers, festive deals, product updates, and so on. Such campaigns end as soon as they are delivered to the target audience.
- Choose the CAMPAIGN TYPE as One-time.
- Specify the below DELIVERY TIME.
- Now - Select Now to send the campaign immediately.
- Later - Select Later to schedule the campaign. If Later is selected, you can send messages as per each user's time zone by selecting In User's Time zone from the last drop-down list.
Triggered Campaign
These are ongoing cycles of communication that are sent to only those users of your target audience, who perform a particular event on your app/website.
- Choose the CAMPAIGN TYPE as Triggered.
- Select the event from the drop-down list. The available options are SMS Accepted, Read, Rejected, Failed, and Sent.
- Specify the DELIVERY TIME as:
Send as soon as the event occurs to deliver the campaign immediately.
Wait for (duration) and then send to deliver the campaign after some time. You can set up a wait time in Minutes, Hours, or Weeks, after which, the campaign will be sent to the respective users. - Specify the START DATE from the Calendar icon on which the recurring campaign should start getting delivered to the target audience.
- Now - Select Now to send the campaign immediately.
- Later - Select Later to schedule the campaign.
- Specify the END DATE as Never or Till.
- Never - Select Never to run the campaign indefinitely.
- Till - Select Till to run the campaign till the specified date.
Recurring Campaign
These are ongoing cycles of communication that are scheduled to be sent periodically to its target audience.
- Choose the CAMPAIGN TYPE as Recurring.
- Specify the START DATE from the Calendar icon on which the recurring campaign should start getting delivered to the target audience.
- The frequency of a recurring campaign can be set as:
- Day, at a specific Time
- Week, at a specific Day and Time
- Month, on a specific day of the Month and Time
- Specify the End Date on which the campaign should cease getting delivered to the target audience.
- Never - Select Never to run the campaign indefinitely.
- Till - Select Till to run the campaign till the specified date.
Frequency Capping, DND, Queueing & Throttling
The Frequency Capping, DND, Queueing, and Throttling features allow you to manage the frequency and timing of campaign delivery for each user.
The FC feature has the following options:
- Select Follow Frequency Capping settings.... to send the campaign as per your account's frequency capping and time gap settings.
- Select Ignore Frequency Capping settings... to ensure campaign delivery even if the frequency cap for the day/week/month has been met for a user.
The DND feature has the following options:
- Select Follow Frequency Capping settings.... to send the campaign as per your account's frequency capping and time gap settings.
- Select Ignore Frequency Capping settings... to ensure campaign delivery even if the frequency cap for the day/week/month has been met for a user.
The DND feature has the following options:
- Select Queue message for up to...,to enable the feature and specify a custom queueing duration for the campaign in Minutes, Hours or Days.
- Select Do not Queue messages... to drop the message if we're unable to deliver it to a user due to FC/DND settings.
The THROTTLING feature has the following options:
-
Select Do not throttle campaign... to send all messages instantly to the entire target audience.
-
Select Throttle campaigns as per channel throttling limits to control the number of messages delivered per minute.
-
Select Throttle campaigns at... to specify a custom message throttling duration for this campaign.
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Click SAVE & CONTINUE. The Select a Template page appears.
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From the Select a Template page, click on the desired row. The Message Content page appears
Updated 12 months ago