Send a Single-Product Messages

POST Method

The Send Single-Product Messages API allows you to send interactive messages to WhatsApp users with a single product item details/information from the business’s inventory. The product is displayed in a Product Detail Page (PDP) format. For more information about the features provided by Meta for WhatsApp related to a single product message, see Product Messages. You must register a product catalog with Meta before using the Send Single-Product Messages API.

Prerequisites

  1. Before you get started, Create an API Key. To view the API Key and the SID, see View API Key and SID.
    A prerequisite for using Kaleyra WhatsApp APIs is to have an active WhatsApp plan on kaleyra platform.
  2. To set up a WhatsApp account on kaleyra.io, see Manual Signup
    and Embedded Signup.
  3. An active WhatsApp for Business API plan that includes:
    • A WhatsApp business number.
    • An associated profile with the business number.
    • A WhatsApp verified and approved profile.
    • A WABA ID onboarded on Kaleyra WhatsApp API V2.
  1. Product retailer ID and catalog ID should be taken from Meta's BM portal.

Base URL

https://<api_domain>/v2/<SID>

API Domain and Value

api_domainValue
IN podapi.in.kaleyra.io
SG Podapi.kaleyra.io
EU Podapi.eu.kaleyra.io
NA podapi.na.kaleyra.ai

API request to send a single Product-Message

To send a single Product-Message, use the https://<api_domain>/v2/<sid>/whatsapp/<phone_number>/messages endpoint with the following request method:

Request Format

The following is the request format to send a single Product-Message:

curl -X POST \
  https://<api_domain>/v2/<sid>/whatsapp/<phone_number>/messages \
  -H 'Content-Type: application/json' \
  -H 'api-key: <api-key>' \
  -H 'cache-control: no-cache' \
  -d  '{
    "messaging_object": {
        "messaging_product": "<messaging_product>",
        "recipient_type": "<recipient_type>",
        "to": "<to>",
        "type": "<type>",
        "interactive": {
            "type": "<interactive_type>",
            "body": {
                "text": "<text>"
            },
            "footer": {
                "text": "<text>"
            },
            "action": {
                "catalog_id": "<catalog_id>",
                "product_retailer_id": "<product_retailer_id>"
            }
        }
    },
    "extra_info": {
        "ref": "<ref>",
        "ref1": "<ref1>",
        "ref2": "<ref2>",
        "wa_source": "<wa_source>"
    }
}'

Sample Request Format

The following is the sample request format to send a single Product-Message:

curl -X POST \
  https://api.in.kaleyra.io/v2/HXAP16XXXXXX97IN/whatsapp/91XXXXXXXXXX/messages \
  -H 'Content-Type: application/json' \
  -H 'api-key: Axxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx3' \
  -H 'cache-control: no-cache' \
  -d  '{
    "messaging_object": {
        "messaging_product": "whatsapp",
        "recipient_type": "individual",
        "to": "91XXXXXXXXXX",
        "type": "interactive",
        "interactive": {
            "type": "product",
            "body": {
                "text": "Your order has been shipped."
            },
            "footer": {
                "text": "Shipment from Kaleyra."
            },
            "action": {
                "catalog_id": "103xxxx49",
                "product_retailer_id": "17xxxxxxx26"
            }
        }
    },
    "extra_info": {
        "ref": "customer1",
        "ref1": "marketing",
        "ref2": "dictionary",
        "wa_source": "api"
    }
}'

Following is the list of attributes to be used in the payload to send the outgoing message:

ParameterData TypeDescriptionExampleMandatory?
messaging_objectJSON objectPayload is supported only in JSON format. The messaging_object is the payload which contains the message object as defined by Meta which is used to send the WhatsApp message.See the specific table for details.Yes
extra_infoJSON objectThis object will contain additional details that a user can send for certain functionalities.See the specific table for details.No

The following table describes the different attributes used for the messaging_object JSON object:

Parameter

Data Type

Description

Example

Mandatory?

messaging_product

String

Messaging service used for the request.

The only allowed value is WhatsApp

Yes

recipient_type

String

Currently, you can only send messages to individuals. The default is individual.

individual

No

to

String

A valid WhatsApp number of the recipient. Ensure that the country code is prefixed to the number. (E164 format).
Note: You can add multiple recipients, separate each number using the comma (,) delimiter.

91XXXXXXXXXX

Yes

type

String

The type of message you want to send. For sending interactive messages, the only allowed value is interactive. If omitted, defaults to text.

The only allowed value is interactive.

Yes

interactive

JSON Object

Interactive messages do not require templates or pre-approvals. They are generated in real-time and will always reflect in your inventory's latest item details, pricing, and stock levels.

See the specific table for details.

Yes

The following table describes the different attributes used for the interactive object:

Parameter

Data Type

Description

Example

Mandatory?

interactive_type

String

The type of interactive message you want to send. The following are the supported values:

  • button: Use for Reply Buttons.
  • catalog_message: Use for Catalog Messages.
  • list: Use for List Messages.
  • product: Use for Single-Product Messages.
  • product_list: Use for Multi-Product Messages.
  • flow: Use for Flows Messages.

The only allowed value for Single-Product message is product.

Yes

body

JSON object

Text to appear in the message body. Maximum 1024 characters. Optional for type product. It is required for other message types.

See the specific table for details.

No

footer

JSON object

Text to appear in the message footer. Maximum 60 characters.

See the specific table for details.

No

action

JSON object

Must include both catalog_id and product_retailer_id

See the specific table for details.

Yes

The following table describes the attribute used for the body object:

ParameterData TypeDescriptionExampleMandatory?
textStringThe content of the message. Emojis and markdowns are supported. Required if the body is present. Maximum length: 1024 characters.Your order has been shipped.No

The following table describes the attribute used for the footer object:

ParameterData TypeDescriptionExampleMandatory?
textStringThe footer content. Emojis, markdown, and links are supported. Required if the footer is present. Maximum length: 60 characters.Shipment from Kaleyra.No

The following table describes the different attributes used for the action object:

ParameterData TypeDescriptionExampleMandatory?
catalog_idStringUnique identifier of the Facebook catalog linked to your WhatsApp Business Account. To get the catalog_id from Meta, see Meta Commerce Manager.103xxxx49Yes
product_retailer_idStringUnique identifier of the product in a catalog. To get the product_retailer_id from Meta, see Meta Commerce Manager.17xxxxxxx26Yes

The following table describes the different attributes used for the extra_info JSON object:

Parameter

Data Type

Description

Example

Mandatory?

ref

String

Include any contextual information in this parameter you want to associate with the request. For Example, Name, Customer ID, and many more.
Limit: The variable can be 255 characters long only. This parameter will be available in report and callback.

customer1

No

ref1

String

Include the contextual information in this parameter you want to associate with the request. For Example, Name, Customer ID, and many more.
Limit: The variable can be 255 characters long only. This parameter will be available in report and callback.

marketing

No

ref2

String

Include the contextual information in this parameter you want to associate with the request. For Example, Name, Customer ID, and many more.
Limit: The variable can be 255 characters long only. This parameter will be available in report and callback.

dictionary

No

wa_source

String

Indicates the source from where the API has been triggered. Supported values for wa_source are "api", "clevertap", "zoho", "webengage", "shopify", "leadsquared", "responsys", "braze", "hubspot", "salesforce", "zapier", "eloqua", and "moengage".
Note: If the customer passes any other value other than above-specified values, then the system will override that as the "API".

api

No

📘

Note:

In the case of ref, ref1, and ref2, if the length of the string exceeds 255 characters, it will be truncated.

Sample Success Response

The following success message appears with the status 202 Accepted:

202 Accepted 
{
"code":"WA202"
"message":"Request Accepted",
"data":{
  "message_id":"AXXXXXXXXXXXXXXXXXXX"
}
"error":{}
}

Sample Failure Response

The following are the failure responses:

401 Unauthorized
{
    "code": "RBC001",
    "message": "Incorrect SID or API key.",
    "data": [],
    "error": {
        "error": "Incorrect SID or API key."
    }
}
401 Unauthorized phone number
{
    "code": "WA401",
    "message": "Phone number is not present or does not belong to the account.",
    "data": {},
    "error": {
        "phone_number": "Phone number is not present or does not belong to the account."
    }
}
400 Incorrect payload
{
    "code": "WA400",
    "message": "Refer to correct payload format",
    "data": {},
    "error": {
        "payload": "Incorrect payload format"
    }
}
500 Internal Server Error
{
    "code": "WA500",
    "message": "Please try again later",
    "data": {},
    "error": {
        "error": "Internal server error"
    }
}
400 Low balance
{
    "code": "E110",
    "message": "Please check your balance, You have a low balance!",
    "data": {},
    "error": {
        "balance": "Please check your balance, You have a low balance!"
    }
}
401 Unauthorised Account type
{
    "code": "WA-401",
    "message": "API is not available for given customer.Please contact support for more info",
    "data": {},
    "error": {
        "account": "API is not available for given customer.Please contact support for more info"
    }
}
401 Unauthorized phone number version
{
    "code": "WA-401",
    "message": "The phone number you're using is associated with different Version of our WA API. Please use the appropriate endpoint.",
    "data": {},
    "error": {
        "phone_number": "The phone number you're using is associated with different Version of our WA API. Please use the appropriate endpoint."
    }
}




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