Overview

The Rich Communication Services (RCS) is an advanced messaging protocol designed to enhance traditional SMS and MMS capabilities. RCS APIs enable developers and service providers to integrate rich messaging features into their applications and platforms, offering a more interactive and engaging user experience.

Key Capabilities of RCS APIs

Rich Media Messaging: Send and receive images, videos, audio, and files.
Business Messaging: Enable branded messaging experiences with verified sender information, suggested replies, and actions.
User Interaction: Provide interactive elements like carousels, quick replies, and buttons for seamless engagement.
Session Management: APIs allow for managing message sessions, including initiation, termination, and tracking.

RCS Categories

Customer Support: Real-time, rich media interactions with support agents.
Marketing Campaigns: Personalized promotions with interactive content.
Transactional Messaging: Delivery updates, appointment reminders, and payment confirmations.

Sector based Use Cases

Airlines

Use Case	Description	Category
Check-in and Boarding Pass	Airlines send digital boarding passes with a QR code and check-in reminders.	Transactional
Flight Status and Updates	Real-time notifications for flight delays, gate changes, and cancellations.	Transactional
Baggage Tracking	Passengers receive live updates on their baggage location.	Transactional
Loyalty Program Engagement	Interactive messages with reward points balance, offers, and redemption options.	Transactional

Banking

Use Case	Description	Category
Secure OTP and Authentication	Verified RCS messages for OTP delivery, reducing SMS fraud.	Transactional
Account Balance and Transactions	Customers receive mini-statements and transaction alerts in a rich format.	Transactional
Loan and Credit Card Offers	Personalized loan offers with a built-in application form.	Promotional
Bill Payments and Reminders	Customers can pay utility bills or EMIs directly within the RCS message.	Transactional
Fraud Alerts and Security Tips	Banks notify customers of suspicious transactions and provide instant support.	Transactional

E-commerce

Use Case	Description	Category
Product Discovery and Recommendations	Interactive carousels showcasing trending or personalized products.	Promotional
Cart Abandonment Recovery	Reminder messages with a "Buy Now" button for unfinished purchases.	Promotional
Order and Delivery Tracking	Real-time updates on order status, expected delivery, and package location.	Transactional
Loyalty and Discount Campaigns	Personalized offers, coupons, and flash sales alerts.	Promotional

For more information regarding RCS as a communication channel, refer to RCS Overview.