Create a Sender ID

What is a Sender ID?

A Sender ID is a set of alphanumeric characters that represent the identity of the sender. It can be a mobile number (in the case of a regular message) or a company brand. Let’s take an example of the transactional message you receive from a bank when you withdraw the money. The Sender ID here would be either the name of the bank or any alphanumeric characters from which you would have received the message.

Sender ID Format

Different countries have different guidelines for companies to create Sender IDs. For example, in India, TRAI has the following guidelines:

• Promotional Sender IDs should be in the format of AY-1ZZZZZ. The AY here is a combination of operator and area code, 1 represents the category as listed in NCPR, and ZZZZZ is the five-digit code given by the access provider.
• Transactional Sender IDs should be in the format of AY-A2DCE. The AY here is again a combination of operator and area code, and A2DCE represents the five-digit alphanumeric code the customer chooses.

You can refer to our document for more information on global guidelines before creating a Sender ID.

Apply for a Sender ID

You should first apply for a Sender ID in the Kaleyra platform. Kaleyra support team will verify and approve the ID if the details are appropriate based on national regulation.

To apply for a Sender ID, perform the following steps:

1. Sign in to your Kaleyra platform.
   The Business communications page appears.

2. On the Channels section, click SMS.
   The Sender ID page appears.

3. Click Apply for Sender ID. The Apply for Sender ID page appears.

4. Click the arrow next to Country to view the country list. Select the country for which you are requesting a Sender ID.

5. Enter the unique, alphanumeric Sender ID in the Sender ID field.

6. Enter the appropriate description in the Description field.

7. Enter the Entity ID.

   Notes:

   • The Entity ID is applicable only for India.
   • The Entity ID must contain 12 to 30 digits.

   8. In the Documents section, you have the following options:

   • Upload Manually

   • Select Uploaded Documents

     Upload Manually: Allows you to upload documents from your local system. In the Drag and Drop the files here or click here to Upload File section, you can upload documents using either of the following methods:

     • Drag and Drop: Drag the required documents from your local system and drop them into the upload area.

     • Upload File: Click Upload File to browse and select documents from your local folder.
       After successful upload, the confirmation message Document uploaded appears.

       

     Select Uploaded Documents - The Select Uploaded Documents option allows you to select documents that have already been uploaded in the platform. For example, you already apply for a Sender Id in the past and want to reuse the same document uploaded at the time). Select a document from the drop-down list.

     Note:

     A maximum of 10 files can be uploaded at a time.

   9. Click Save. The Sender ID is now sent for approval, and its status changes to Under Verification.