URL Shortener in SMS

You can use the URL Shortener in SMS while composing the messages before launching or scheduling a campaign. With URL Shortener you can send an SMS in lesser characters instead of using the original URL or if you want to send any document instead of attaching files you can share it using the shortened URL.



Copy the shortened URL of the link you want to use in your SMS campaign instead of the original link or uploaded file.

To use the URL Shortener in an SMS campaign, perform the following steps:

  1. Follow step 1 to step 7 of Launch an SMS Campaign.
  2. In the text field, paste the copied URL shortener link with the campaign's plain text, selecting the template, or setting the default variable.
  3. Follow step 9 onwards of Launch an SMS Campaign.
  4. After launching the campaign if you have provided Callback URL details and selected the Track User option, you can get the count of Views, Unique clicks, and Last viewed date.



  • By default, a user can get the counts for Views and Last viewed. When a user enables the Track User option, the Unique clicks counts can be viewed.
  • Views - A total number of clicks on a Shortened URL. For example, if a Shortened URL is clicked 5 times in a message, then the Views count will be 5.
  • Unique clicks - The count of total unique clicks by a recipient. For example, if a URL Shortener is clicked 5 times by a recipient, then the unique click will be one based on the recipient.
  • Last viewed - When the shortened URL was clicked in the last instance.
  • These Views, Unique clicks counts, and Last viewed date are for shortened URLs and are not related to SMS campaigns.
  • If you want to view the SMS campaign reports for shortened URLs, contact Kaleyra Support.