The Pricing Analytics API provides a detailed pricing breakdown for messages delivered within a selected date range.
Notes:
By default, the WhatsApp Business Management API allows 200 API calls per hour for each app and WhatsApp Business Account (WABA). For more information, see Meta's Analytics.
For active WABAs that have at least one registered phone number, the limit increases to 5,000 API calls per hour per app and active WABA.
Based on observations, the rate limit is typically reached only when invalid WABA IDs are used.
API consumption is limited to 100 requests per WABA per hour.
The response payload size is limited to a maximum of 85 KB.
The date filter is limited to a maximum lookback period of 6 months.
Benefits
The following are the key benefits of pricing analytics:
Cost Visibility
- View WhatsApp messaging charges across different conversations and message categories.
- Understand where messaging spend is occurring and identify cost drivers.
Pricing Breakdown
- Get detailed pricing information for messages delivered within a selected date range.
- Analyze charges by conversation category, helping finance and operations teams track expenses accurately.
Budget Management
- Monitor WhatsApp spending trends over time.
- Compare costs across different periods to improve budget forecasting and planning.
Performance and Cost Optimization
- Identify high-cost messaging patterns.
- Optimize templates and communication strategies to improve efficiency while controlling expenses.
Data-Driven Decision Making
- Use analytics and trend data to evaluate messaging activity and pricing impact.
- Make informed decisions regarding campaign planning and customer communication strategies.
Centralized Reporting
- Access pricing insights alongside WhatsApp messaging performance metrics in a single analytics environment.
- Simplifies operational reporting and analysis.
Faster Financial Reconciliation
- Helps teams validate WhatsApp charges against messaging volumes.
- Simplifies invoice verification and internal cost reporting.
Prerequisites
- Before you get started, Create an API Key. To view the API Key and the SID, see View API Key and SID.
A prerequisite for using Kaleyra WhatsApp APIs is to have an active WhatsApp plan on Kaleyra platform. - To set up a WhatsApp account on Kaleyra platform, go through the Embedded Signup process.
- An active WhatsApp for Business API plan that includes:
- A WhatsApp business number.
- An associated profile with the business number.
- A WhatsApp verified and approved profile.
- A WABA ID onboarded on Kaleyra WhatsApp API V2.