A Rich Card in Kaleyra RCS is a multimedia message card that combines images or videos, text, and interactive buttons to create highly engaging customer experiences. Multiple Rich Cards can also be combined into a swipe-able carousel for catalog-style messaging.
Key Components of a Rich Card
The key components of a rich card are:
- Title: Main heading of the card.
- Description: Supporting text or message content.
- Media: Image, video, or other supported rich media.
- Suggested Replies: Quick response buttons.
- Suggested Actions: Buttons that can open URLs, make calls, show locations, or perform other actions.
Difference between Rich Cards and Rich Multimedia
The table lists the difference between rich cards and rich multimedia:
| Feature | Rich Card | Rich Multimedia |
|---|---|---|
| Purpose | Interactive card with structured content. | Media-centric message |
| Layout | Card format with title, description, media, or buttons. | Media file with optional actions |
| Suitable For | Product promotions, catalogs, offers, or bookings. | Videos, brochures, documents, or announcements. |
| Supported Media | Image or Video within a card structure. | Image, Video, or PDF as the main content. |
| User Experience | More interactive and similar to app. | More focused on content consumption. |
The rich card messages have the following APIs: