Rich Multimedia Messages in RCS are messages that include media content such as images, videos, audio files, PDFs, and other supported file types, enabling businesses to deliver more engaging and interactive customer experiences than plain text messages. These multimedia elements can be sent as standalone attachments or as part of Rich Cards.
Key Features of Rich Multimedia Messages
Key features of rich multimedia messages are:
- High-quality images (JPEG, PNG, GIF) for product promotions, catalogs, and branding.
- Videos (MP4, WEBM, MPEG, etc.) for demonstrations, advertisements, and tutorials.
- Audio files for voice messages or audio content delivery.
- PDF documents for invoices, brochures, statements, and tickets. (Supported in specific scenarios such as Google Messages in India).
- Interactive buttons together with media content for actions like "Buy Now", "Call", or "Visit Website".
The rich multimedia message has the following API: