Rich Text Messages in RCS are enhanced text messages that go beyond traditional SMS by allowing businesses to send formatted text combined with emojis, branding, and interactive elements to create a more engaging customer experience.
Key Features of RCS Rich Text Messages
Following are the key features of RCS Rich Text Messages:
- Support everything as RCS Text Messages.
- Formatted text content with richer presentation than SMS.
- Emoji support to make conversations more engaging and expressive.
- Verified business branding, including sender identity and brand information.
- Suggested replies (quick reply buttons) that allow users to respond with a single tap.
- Read receipts and delivery tracking for better campaign visibility.
The rich text messages have the following APIs: