Built for the all enterprise content, WhatsApp business provides a platform for organizations to keep their customers better informed. Since its introduction, organizations globally are also leveraging this communication channel to connect with their customers in a simple, secure, and reliable way.
This guide will help organizations on-board and build their first official WhatsApp messaging experience using the Kaleyra Cloud WhatsApp Business API.
The first step for businesses is to communicate with customers on WhatsApp is to create a WhatsApp Business Profile. Once WhatsApp approves your documents and verifies your account, the unique profile for your business with relevant information will be visible to customers communicating with you.
Having an official business account on WhatsApp comes with the following benefits:
- Stronger global presence
- Instils your brand image among customers
- Engages in interactive customer communications
- Builds trust among customers
- Facilitates two-way communication
- Paves the way for long-term customer relationships
- Connects with customers on a platform of their choice
WhatsApp Business supports a subset of the features provided by the regular WhatsApp application and is encrypted end-to-end. WhatsApp Business can be deployed on a server, providing a local API that allows you to programmatically send and receive messages and integrate this workflow with your own systems (CRMs, customer care, etc.) is the differentiating factor.
If you use anything other than the official WhatsApp Business API or other official WhatsApp tools, WhatsApp reserves the right to limit or remove your access as it violates WhatsApp policies.
With WhatsApp Business, companies have the advantage of being able to engage with customers at various business touch points. For example, reminders for appointments, updates on your shipping status or order information, alerts on payment confirmation, notifications, boarding passes, and 2-way customer surveys, support messages and alerts and also enable you to send video or audio messages.
With the ability to engage extensively with customers, WhatsApp for business is suited for mid and small businesses to reach customers in all geographies and engage them in a more personal way. Furthermore, WhatsApp is also end-to-end encrypted ensuring customers utmost security while they interact with businesses. With our APIs, businesses can optimize this popular channel to take their business communication to a new level by engaging with customers on a platform of their choice.
Businesses of all sizes, looking to power their communication with customers and provide direct support through WhatsApp business are eligible to apply.
However, there are some prohibitions and restrictions on some businesses and transactions. To know more, refer here.
When you apply for a WhatsApp Business account, your application will go through a verification process to vet your business as a legal entity. For more details on this process, click here.
When your customers see your profile, verified profiles will show up with a green label to indicate that your profile is legitimate and approved by WhatsApp.
Click here for FAQs on WhatsApp.
Updated 3 months ago